Why Job Descriptions and SOPs Come Before Any New CRM or AI Tool

Why Job Descriptions and SOPs Come Before Any New CRM or AI Tool Buying a new tool feels like progress. There’s a demo, a launch date, maybe a little excitement on the team. But I’ve spent more than nine years implementing CRMs, and I can tell you the...

Zoho Social + Zoho CRM: Turning Social Engagement Into Sales Pipeline

Zoho Social + Zoho CRM: Turning Social Engagement Into Sales Pipeline We’ve spent this series covering how Zoho Social handles publishing, monitoring, analytics, and team workflows on their own. This closing post covers the feature that, for a lot of businesses,...